R&D projects
Discover avocado levy investments into Avocado Fund R&D initiatives
The avocado levy has been invested into following Hort Innovation Avocado Fund R&D initiatives, together with Australian Government contributions.
Discover the projects that you want to see by refining the list by ongoing, completed, and historical R&D projects as well as projects by R&D portfolio type. You can also filter the projects by areas of extension and communications, international trade, and data and insights.
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Avocado Packaging Research (AV24012)
This project is exploring how packaging innovations – specifically allowing consumers to pick and pack their own avocados at the point of sale- impact shopper appeal and influence purchase behaviour. It aims to understand whether this approach can improve the consumer experience and drive increased avocado sales.
14 April 2025
Comms evaluation deep dive modules 23/24 (MT23202)
This investment examines the impact of Hort Innovation’s marketing campaigns for the apple and pear, avocado, banana, mango and mushroom categories.
21 February 2024
Australian avocado unique selling proposition (AV20001)
This investment developed a deeper understanding of avocado consumers in key export markets to add genuine value to marketing communication and innovation.
8 April 2022