Investment expenditure analysis
See how Avocado Fund investments are tracking against the industry’s Strategic Investment Plan
As seen on the avocado 'fund management' page, investments specific to the Hort Innovation Avocado Fund are guided by the industry's Strategic Investment Plan (SIP). The SIP features four priority outcome areas that have been identified and agreed upon by the industry, and Hort Innovation works to invest in R&D initiatives that are aligned to these.
See how investment expenditure aligns to Strategic Investment Plan outcomes
In the interactive chart below, discover the most up-to-date information on how project expenditure in the Avocado Fund is aligned to the four SIP outcomes. The chart reflects project investment across the life of the SIP to date.
1 of 3 results
Avocado Packaging Research (AV24012)
This project is exploring how packaging innovations – specifically allowing consumers to pick and pack their own avocados at the point of sale- impact shopper appeal and influence purchase behaviour. It aims to understand whether this approach can improve the consumer experience and drive increased avocado sales.
14 April 2025
Consumer usage and attitude tracking 2023/24 (MT23201)
This investment provides a category tracking service to allow various horticultural categories to better understand consumer usage and attitudes and the effectiveness of marketing campaigns.
21 February 2024
Comms evaluation deep dive modules 23/24 (MT23202)
This investment examines the impact of Hort Innovation’s marketing campaigns for the apple and pear, avocado, banana, mango and mushroom categories.
21 February 2024